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August 2008
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October 2008

Suggestion: Limit Comments From The Audience

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Yesterday I gave a seminar on Social Media. The fundamental advantage of social media is the "social" element. It's all about people speaking up and sharing ideas. The downside is people speaking up and sharing ideas - and sometimes you don't want to... Read more →

Politics, Sexism, and Marketing to Millennial Women

There was a great article that Advertising Age ran Monday in their online edition by guest columnist Bonnie Fuller that I'd like to comment on. It's titled "Election Shows This Generation of Women that Sexism is Still Alive...Tough Lessons for Millennials: Your Qualifications May be Beside the Point". It grabbed... Read more →