Marketing to Women Online with the E-Commerce Diva
October 28, 2008
A few months ago I was asked by Jamila White of E-Commercie Masterminds (she's a true Diva - not the Sarah Palin kind, the expert in her field kind) if I would join her in her Masterminds Coaching Calls, as her first guest.
What an honor! Jamila is one of the most influential women professionals in social media, according to Ron at the Immediate Influence Blog. She shares the company of such great gals as Ann Handley from Marketing Profs, Liz Strauss of Successful Blog, and Lynn Terry of ClickNewz - a few of my personal favorites.
While this is a members-only E-Commerce Masterminds Coaching Call, do stop over at Jamila's site and sign up - the value you will receive will far outweight the small cost you will make. It can be said that the cost of NOT joining us will be far more than the cost of signing up!
Jamila holds these calls each month on the third Tuesday. Here's my intro as seen on Jamila's site:
Yvonne DiVita: "Marketing to Women Online" Tuesday, October 28, 2008
8:00 PM - 9:15 PM Eastern time (7PM CT, 6PM MT, 5PM PT)
Yvonne DiVita, author of Dickless Marketing: Smart Marketing to Women Online, is the founder and president of Windsor Media Enterprises, LLC. Her blog, Lip-sticking, focuses on the women’s market.
Our no-holds-barred live call will cover:
-- How incorrect assumptions about your female clientele could mean you're leaving dollars on the table
-- Web site Do's and Don'ts for marketing to women
-- How the economic downturn is affecting women —both at home and in business
-- How your marketing strategy needs to adapt
-- The most effective social marketing tool for women business owners
-- Why smart business owners can't afford to "just market to 'people'" and need to have a specific strategy for marketing to women
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