I mean really...if you've ever been married, are married or have been around any man for any length of time, you know although we love 'em, they're a bit like goats - they'll eat anything that isn't nailed down, especially if the game is on.

When we tell them that scarfing down all that junk is going to cause an intestinal tornado, they tell us, "I've got a cast iron stomach." That is until their stomach decides it has had enough and makes like a trampoline.

And, that's precisely when our Rex's come crawling to us for help.

It's not just stomachs either. It's splinters. Minor electrical shocks from trying to be Mr. Fix-It. A rash from trying new laundry detergent. Putting silk drapery in the washing machine (yes, my Dad did this). Singed eyebrows from overzealous summertime grilling (yep, my Dad again). Breaking their clavicle because they fell off the roof of the house (my Uncle this time). You name it.

I think that's why this commercial hits home for a lot of women. The folks at Pepto did a good job with this one; they obviously understand that every woman has a Rex. And, once women feel that a brand truly understands us, then we can actually see ourselves (or rather our husbands) using their products. But, not before.