by Guest Blogger, Donna DeClemente, Donna's Promo Talk
What is one of the common activities most all women partake in regardless of their age, race, income level, education or geographic region? Laundry!
Samsung Electronics America, Inc., announced earlier this month the launch of Moms Like Us, an online social network for their Washers and Dryers that celebrates "Life, Laundry and the Pursuit of Cleanliness."
It was developed by Cheil USA Interactive Group, a company I've written about here before regarding some of their other really innovative interactive promotions they've developed for Samsung. Ann Marie Mathis is the Interactive Creative Director for Cheil who is one of my Facebook friends, LinkedIn connections and Twitter followers. She's a blogger as well who writes about many of the interesting marketing programs she helps create at What's Web 3.0?
Ann Marie says, "We found that women often turn to a friend for advice when making purchase decisions. Since they are already researching products online, and many times looking to blogs for guidance, we offered a solution that engaged real people using the products rather than just a product-focused destination."
Moms Like Us is designed to be a balance of product information and social media. Participants are invited to post and respond to messages, start their own groups within the network, take part in building Laundry-Pedia, an encyclopedia of laundry tips, and enter a sweepstakes to win a Washer and Dryer set. All members are automatically entered for a chance to win up until the end of this year.
It also features four "Samsung Moms". These moms are among a group of families that were given a new Samsung Washer and Dryer and asked to share their thoughts and user experiences. Here are some photos of Hilary who's from California and a stay at home mom. She's been married for 11 years and has two children. You can find more photos here.
"This is an exciting opportunity to launch a product line like this," said Peggy Ang, VP of Marketing Communications at Samsung Electronics America. "I'm amazed and delighted by the response to our Washers and Dryers. It's great to see both moms and dads alike interacting and sharing tips. I am very excited to see how the Moms Like Us network develops."
Moms Like Us also features blog posts from Ree, The Pioneer Woman. She describes herself as "The wife of a rugged cattle rancher, the mother of four spirited children, all living on a cattle ranch in the middle of nowhere." Her fresh perspective on being a modern mom is a great fit for this social media network.
I would love to hear what this very critical audience which if focused on marketing to women online thinks about Moms Like Us. The site originally launched in August and has seen its membership rise to over 17,000 since then. So, if you have some time over the Thanksgiving weekend visit the site and share with us your thoughts and opinions. Do you think they did a good job making this a really "social" network or is it just another big ad to promote the brand and it's products?
And also, please have a Happy Thanksgiving. I'm hosting the holiday at my house and will have some guests for the weekend. So besides eating, drinking and socializing in the real world with family and friends, I will also be trying to keep up with my laundry.