Comments on This Season's Holiday Viral Marketing Hit: Sephora's Mistletoe MakeOver TypePad2008-12-10T18:04:28ZYvonne DiVitahttps://www.lipsticking.com/tag:typepad.com,2003:https://www.lipsticking.com/2008/12/this-time-of-year-i-like-to-devote-my-posts-to-cover-some-of-the-more-interesting-holiday-interactive-promotions-online-and-t/comments/atom.xml/Donna DeClemente commented on 'This Season's Holiday Viral Marketing Hit: Sephora's Mistletoe MakeOver 'tag:typepad.com,2003:6a00d8341c011b53ef01053651d535970b2008-12-11T01:58:57Z2008-12-11T02:03:01ZDonna DeClementehttp://www.donnaspromotalk.comThanks Beth for posting your makeover. I love the look and especially the "kiss". That's hysterical. Ashley, I can't directly...<p>Thanks Beth for posting your makeover. I love the look and especially the "kiss". That's hysterical.</p>
<p>Ashley, I can't directly speak for the company, Sephora, but I know that with most retailers today the brick & mortar stores and the online store are two totally separate business units and in some cases very competitive. So it's very likely that an online promotion, which drives traffic to a website and promotes purchases online, may not be embraced and promoted in-store. </p>
<p>Wal-Mart is a perfect example of this. Wal-Mart.com is a totally different business and is headquarter in California, vs. Wal-Mart stores which are based in Arkansas. They even sell different products.</p>
<p>Anyhow, this promotion just recently launched, and as a viral campaign, it's goal is to get as many mentions online as it can and drive traffic to the website. Already they've had a large traffic volume, which I don't know the exact number. It's a hit with me which is why I wanted to help promote it to other women.</p>Ashley commented on 'This Season's Holiday Viral Marketing Hit: Sephora's Mistletoe MakeOver 'tag:typepad.com,2003:6a00d8341c011b53ef01053659b1d1970c2008-12-10T21:28:23Z2008-12-10T21:28:23ZAshleyViral marketing hit? This is the first I've heard of it. On Sunday I was IN a Sephora located in...<p>Viral marketing hit? This is the first I've heard of it. On Sunday I was IN a Sephora located in an upscale area of a major US city and noticed no promotions for this. </p>Beth commented on 'This Season's Holiday Viral Marketing Hit: Sephora's Mistletoe MakeOver 'tag:typepad.com,2003:6a00d8341c011b53ef01053650b4a6970b2008-12-10T19:31:39Z2008-12-10T19:31:39ZBethGreat article, Donna! My favorite Mistletoe Makeover is the "Smokey Sugar Plum" look. I've included my makeover here for all...<p>Great article, Donna!</p>
<p>My favorite Mistletoe Makeover is the "Smokey Sugar Plum" look. I've included my makeover here for all to see: http://mistletoemakeover.com/?f6dc01703ced65ccf0e8c06a05f64055</p>