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December 2008
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February 2009

It's Sunday. I have lots of work to do, but I needed to take a break so...I hopped over to BL Ochman's new pet site, Pawfun, and clicked in to the blog, to make an e-post card with my Maggie's kitty, Bella's, picture on it...right there with our new (on... Read more →


We're out there - on the net, in the blogosphere, on Twitter, joining social networking groups, in ever bigger numbers. We are the Web, as I've said before. A study done by Microsoft Advertising along with Ogilvy Chicago and Mindshare, back in November, had this to say about "Digital Divas,"... Read more →


We hear a lot of talk about marketing to Moms, and I am a big proponent of that activity, being a Mom, myself. But, recent discussions with good friends have convinced me that those who focus on Moms, as if all women were or are Moms, are missing the proverbial... Read more →


For my first post on Lipsticking I thought this promotion seemed the most appropriate to start off 2009 with. It clearly is marketing to women online; it includes fashion and a currently popular woman celebrity; it's for a great cause; and it's from a brand that we all have grown... Read more →


By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Caroline Kennedy has taken some flack for suggesting to some NYT writers that they should perhaps consider writing for women’s magazines. This was intended – and taken – as a slight. Of course, a lot of very good, insightful writing is published in... Read more →


Couldn't resist sharing this, which was discovered on Twitter via a tweet by Jeff Crites who is supporting his outstanding and wonderful wife in her attempts to do something truly selfless and exciting. This is a charity campaign called Operation Rainbows. And, it involves a children's book. Now you know... Read more →