by Guest Blogger, Lena West, Chief of Social Media Strategy at xynoMedia
As dollars get tighter for some industries (I don't know about you, but my economy is JUST fine!), people are really focusing on "organic" ways to grab market share and search engine optimization (SEO) is at the top of the heap.
My friend Ben Rudnick, is THE expert on SEO. Seriously, this guy knows more about SEO than anyone I know - and I know a fair deal of folks.
I met Ben at a conference and, in the back of the room, in hushed tones, Ben taught me more about SEO than 10-plus years of working with and for internet-related companies. The dude’s brain is that serious–and not just because he’s my friend (I have a lot of dear friends that don’t know crap about technology).
And not only does he know it, he knows how to communicate what he knows in a non-condescending way. Want proof?
Ben shot me an e-mail the other day, and it showed such genuis and was so simple, I asked him if I could share it with you.
He said, “Sure.” So here goes:
“Think of search this way. Google (and the other major engines) have two different goals:
- to index the pages on the web, and
- to deliver relevant results to searchers
In order to index the web and deliver relevant results, the engines need to be able to access all of the pages on your site and understand what they are about.
SEO experts are skilled in guiding the engines through a site in a way that enables them to discover more web pages and by providing information that helps the engines understand the content on your site.
Although simplified, the idea is that SEO experts don’t need to trick the system, [emphasis mine] rather it is more about understanding the capabilities of the engines and working with them to help determine relevance.”
Told ya. And that’s just 30 seconds of his thought power.
If you had the wrong-headed idea that some SEO prophet had the ability to make your website or your blog "number one on Google", then Ben's comments should help you see that:
- There's more to the SEO "game" than being number one...there's an art and science to how success is won (hey that rhymes!)
- And, gaming the system only works for so long..."fool me once, shame on you..."