By Guest Blogger, Mary Schmidt, Marketing Troubleshooter
I used to be a huge fan of Battlestar Galactica, and then last season I began to lose interest. It got too dark, too claustrophobic for me (Granted, it should be dark and cramped, since the entire human race is crammed and jammed onto a fleet of ships, facing extinction on a regular basis.) I pretty much stopped watching...but will be watching again tonight, when the last season premieres. Why? Because of the strong, complex women characters.
We've come a long way, baby - at least in the world of sci-fi.
Here's part of what women's studies professor Sue Brennan has to say, "On Battlestar Galactica, these are not damsels in distress that the men have to save, and that's appealing particularly for women of my generation in their late 20s and 30s," she said. "We were raised thinking about equality and I think Battlestar Galactica attracts women who maybe weren't interested in sci-fi in the first place but now watch the show because it has so many strong female characters."
So, in addition to (usually) being both thought-provoking and entertaining - BSG is a great "marketing to women" lesson. If you've not watched it before, I encourage you start with Season One. Even the "eye candy" in the red dress is far, far more than a sex object. Complex personalities...different perspectives, given where they are and what they're doing (just like us real-life women!)
(Note to my fellow geeks: I think Kara is the last Cylon, but we'll see...)