By Guest Blogger, Mary Schmidt, Marketing Troubleshooter
Lena recently wrote about the reciprocity rule in blogging...reminding all of us that it's still a "new" thing to many...and that you've got to work at it, like anything else. I can relate since I hear both of the title comments when I talk about blogging in presentations and client consultations.
I remain convinced if it were called something that didn't sound so silly, it'd get a lot more respect. Think of it as relationship-building and communications, not "blogging" ("How's the 'glogging' thing going, Mary?")
There is no one right answer in how to make blogging work for you (other than you've got to - um - do it) - but here's my personal experience:
1. I've expanded my network of people all across the world. If I ever happen to be in Phoenix, London, Sydney, Boston, Malaysia, Amsterdam...or...or...I've got people to call for dinner, lunch or coffee. And, I can email them for advice and help right now. It's how I came to be a guest blogger here and it's led to a lot of interesting possibilities working with Yvonne and Lena.
2. I've gotten lucrative (and interesting) business from it.
3. I'm constantly learning from other bloggers.
4. It helps sharpen my thinking and writing skills. Writing short is a lot harder than writing long.
5. My links are out there, (for good or ill) increasing my visibility around the world, and around the clock. Like this email I got a couple of weeks ago:
I live in Amsterdam in the Netherlands and just started my own internet business.
Thank you again for the inspiration.
Blogging is prehistoric social media stuff for many Webbies but, many (most) people don't live and breathe the Web. If you want to better communicate, it works and - after a bit of a learning curve - it's very simple to do, if you have a plan and are committed.
Happy Friday! Now, I need to go practice that reciprocity rule that Lena recommends.