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January 2009
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March 2009

While this recession may be putting a crimp in marketing budgets (undeservedly so, the pundits tell us), it isn't spoiling our need for that new lipstick. You got it - women may cut back on fashion, we may even give up Ben and Jerry's, but we're not giving up our... Read more →


Seven Sure-Fire Ways To Ensure Your Emails Will Be Ignored

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter It's been one of those weeks. I keep getting emails from well-meaning people who are utterly clueless about email marketing. And, note to my fellow women: Just because I'm a woman doesn't mean I want or need life coaching, advice on raising children... Read more →


So, who's still biting their nails to the quick trying to figure out how to market on a budget this year? Who feels lost in daydreams trying to figure out new creative? Who's eyes are crossed from reviewing new slogans and ad text over and over and over? I know... Read more →


by Guest Blogger, Donna DeClemente, Donna's Promo Talk So were you one of the 148.3 million people that watched at least part of Super Bowl XLIII this past Sunday with the Pittsburgh Steelers against the Arizona Cardinals? It was the second-most-watched Super Bowl ever, just behind 2008's record-breaking game between... Read more →


I'm always cold. Seriously. Unless it's above 80 degrees, I'm freezing. I have had every medical test known to man and the bottom line is that bodily thermostat was probably manufactured by Sub Zero and not my parents. In fact, many of the women I know are this way. My friend Kim, keeps a heater on in her office all year round. I have a down comforter on my bed at least 10 months out of the year. I know it's nuckin' futs. Read more →