I read an interesting post last week written by Mark Hurst of Good Experience. In the post, he pins the tail on the donkey by pointing out that even though companies might be using the latest Web 2.0 hotness tools, they are delivering the same old party lines. He then goes on to speak about the dwindling customer experience in the airline and healthcare industries. Read more →

March, which is almost over, is Women's History Month. If this seems like a belated acknowledgment, it isn't. I celebrate women's history every day - and this blog aims to reach women - REAL women - the world over to help them understand the how to traverse the business of... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter "Don't cry because it ended. Smile because it happened." - Dr. Seuss Actually, we women shouldn't cry at all - at least not in public. Sure, it's great to be in touch with our emotions, but...if you're snuffling into a tissue, you're not... Read more →

No doubt you, like the rest of us, are struggling with the economy and its negative impact on your business. However, as the saying goes, when the going gets tough, the tough get going. Over at the Open Forum, thanks to my BBFF Anita Campbell (she of the most excellent... Read more →

The world does not revolve around you. Let me repeat that: the world does not revolve around you. Nor around me. (maybe around our pets...but not us) Over at Real Simple, this article on Facebook: Can Facebook Be Your Friend? : goes into a lot of detail about social networking... Read more →

Not many people have an opportunity to visit my home. For anyone who does visit, from my good girlfriends to my parents, we have an understanding that includes three "ground rules": 1. Leave any and all negative energy in your car. Don't bring the cloud above your head into my space. (This, of course, does not go for my friends and family who visit because they are going through a tough time - I just mean keep your funkiness to yourself in general.) Read more →

I'm no fan of Walmart. At our house, we call people who shop at Walmart "Walmartians"... However, I admit that sometimes I'm a Walmartian, the same as everyone else. Even though I find shopping at Walmart singularly unsatisfying. A recent trip to buy new drapes fo my office ended in... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter I'm an advisor again this year for the TVC Equity Capital Symposium - where entrepreneurs make a 10-minute presentation to potential investors from all over the country, in the hopes the investors will visit their booth afterward and ultimately fund the venture. Each... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Last week I got the honor to visit Chicago again and was guest blogger at PMA'09, their annual conference on Integrated Marketing that was held this year at the Fairmont Hotel. We were all exposed to a full two-day agenda packed with... Read more →

Ok, so the title of this post comes from a quote by David Ogilvy, as mentioned in this NY Times article, "Marketing to Women, With Firsthand Experience." The article is about the Omnicom Group in NY and their new consultancy "to help marketers reach women." Ok, gag me with a... Read more →