Ok, so the title of this post comes from a quote by David Ogilvy, as mentioned in this NY Times article, "Marketing to Women, With Firsthand Experience."
The article is about the Omnicom Group in NY and their new consultancy "to help marketers reach women." Ok, gag me with a spoon. I'm sorry - it's 2009 and they're just getting around to the realization that women rule? That your consumer is your wife? That women are the movers and shakers of the entire world?
Well, isn't that nice? Here's another good quote from the article (brace yourself), "I don't think marketers truly recognize the influence women have in categories like automobiles, health care and home improvement," said Ruthie Winig, senior vice president and account director at Frank About Women, based in Winston-Salem, N.C."
OMG! All due respect, Ruthie, the 'news' that women are into automobiles and health care and home improvement has been broadcast on this blog and many others for almost five years now!!! If the marketing world isn't listening to us, the REAL women who buy their clients' products...not the celebrities on WOWOWOW channel...or the women at the head table at dozens of marketing events playing chair service to the concept (offering a woman in their industry a seat at the table, just to have a woman there)...or the brands buying into the "we've come a long way baby" idea, with their heads stuck in the long, lost days of Dick and Jane--
who are they listening to?
If this 'consultancy is so important, just now...it means the news that REAL women rock has been falling on deaf ears, I guess. Because the REAL women, the ones the bloggers talk to and with, like ones who comment on blog posts written by women in the know about the perpetuation of inequality in advertising (oh, please, Linda, if you didn't have the power to be in the picture, instead of an afterthought sitting at some man's elbow - who is leaning away from you - what's up with that?- just go home) have been talking about marketing to women for a loooonnnggg time.
Clearly, marketing firms haven't been listening to the REAL women of the U.S. - women like Obama's White House panel (created to support the kind of real women we need more of in this country - women like Obama's grandmother and mother - both strong, intelligent women who raised their kids right, who weren't afraid of hard work and living within their means, real women who taught their sons and daughters how to excel with pride and expectation) precisely because they have been listening to each other. What a geat cacaphony that must be!
Why are major marketing firms suddenly 'aware' or becoming aware of the power of the purse - to quote from Susan B. Anthony? I'll tell you why - because the blogopshere and Twitter have amplified women's voices to the sound of a roar - and they know it's only going to get louder. They're afraid. Afraid women will go on without their help. (and we will...watch us)
Andrea Learned, Michele Miller, Toby Bloomberg, Holly Buchanan, the gals of SheSpeaks and Blogher and Twitter Moms; these are the voices of real women. These gals are connected to the REAL women out there. The ones Omnicom and Ketchum and all the rest WISH they were connected to.
So, hey, when I read articles about some big marketing firm talking up marketing to women, creating a whole consultancy around the women's market -- because, after all, "the consumer is not an idiot, she's your wife"...it makes me see red. THIS IS SO NOT NEWS, just ask the gals linked here!