By Guest Blogger, Donna DeClemente, Donna's Promo Talk Lately we've all been seeing many marketing messages aimed at us women that are embracing the fact that we are in a recession. Some are good, some not so great. If you now Google the term "recession marketing" you've find quite a... Read more →

That's not a rhetorical question... What IS the big idea? Certainly, you have one. Right? A big idea, I mean... not a big nose, or a big dog, or a big house? No matter how big your nose is, it's a small part of your life. No matter how big... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter The battles between vendor and customer simply don't have to be unending. Unfortunately, all too often the client or customer are seen as adversaries. (And to be fair, vice versa. Give the other person a chance before you start attacking the company.) A... Read more →

Mother Earth is calling. She's calling from the tallest trees. She's calling from the greenest lawns. She's calling from the mountains and the seas, she's calling you and me and every able-bodied human being - to do something, not just today but EVERY DAY. Today is Earth Day. What does... Read more →

I was reading my March/April issue of Diversity Magazine and this article, "Things NEVER to Say to Women Executives" got my attention. In the article, writer Zayda Rivera tells a few horror stories (ok, they aren't 'horror' stories - but they're appalling and insulting and isn't that horrible if you're... Read more →

In case you didn't know, I'm a huge fan of Keith Ferrazzi and I really enjoyed the message from his first book, Never Eat Alone. If you haven't read the book, essentially what is says is never miss an oppotunity to genuinely connect with someone. Why eat alone when you can invite someone to join you? So, this week finds me back at the family compound and this morning I started thinking about how important it is to connect with people in real life -- and not just connect online. Read more →

By Guest Blogger Mary Schmidt, Marketing Troubleshooter By now, if you've not seen the video...and read all the dissections and discussions...you've been in a cave somewhere. (If you've not seen it, go watch. Keep the tissues handy. I'll still be here.) I just watched Ms. Boyle again - and got... Read more →

I believe we've hit the tipping point, ladies. When I wrote my book, way back in 2004, and I predicted the way women would flock to the net to make it their own, little did I know how right I would be. Being right isn't the issue, of course. It... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk There are many of us women just like me that have struggled with weight issues our whole lives. Up and down I've gone like a seesaw depending on what my priorities were for that year. Right now my short term priority is... Read more →

I put the word 'rules' in quotes in the title of this post because I don't want anyone to even attempt to take what I'm saying as gospel, but rather I wanted to provide room for personal adaption and interpretation. (For some reason, when I say things people tend to think, "These are the rules and nothing else exists." I blame it on my strong personality.) The deal is women are subject to a different set of "rules" when using social media. Read more →