He's Got As Much Estrogen As Any Gal I Know"
June 12, 2009
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter
...and another entry in the "Check your old marketing assumptions at the door"...
NYT: Headline: The Woman In Charge of Reality Shows at Spike TV
"She’s got as much testosterone as any guy I know," said Doug Herzog, the president of MTV Networks
Entertainment Group, a part of Viacom and the parent of Spike. “She was
standing in the hallway recently, talking about ‘Wolverine’ and ‘Star Trek.’"
Sharon Levy (the testosterone-laden "she") is good at her job - programming action-filled shows for Spike, which has been called the "Maxim of TV." Shocking! A marketer who knows how to analyze her target audience and act accordingly. Whoda thunk it?
"They" were all surprised that women flocked to see Wolverine (Surprise! Sex Sells [To Women]). Then it turned out that many of us liked Hangover.(Friends tell me it's well-written and well-done. Go figure, we women like quality and to laugh.)
We've come a long way - but it's still worthy of a lengthy article by NYT when a woman - who loves both (good golly!) geek stuff like Star Trek and girly stuff like handbags - can successfully do a job on a "man's network."
Of course, we women know we're infinite in our variety. Why, right here on this blog, named Lipsticking (how "girly" is that?), we've got very different viewpoints and backgrounds. Yet, we somehow all agree on one thing - we enjoy thinking and intelligent discussion.
I don't even wear lipstick...and I was very disappointed when Spike canceled Blade, the television series...just when it was getting really kick-a** good. (and, wouldn't it be great if they or some network would bring back Witchblade?)
Live long and prosper. ;-)...and have a great weekend! I'm headed out to get an absolutely FABULOUS new haircut, then dinner and gabfest with "the girls."
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