By Guest Blogger, Donna DeClemente, Donna's Promo Talk This Sunday, June 21, is Father's Day so I thought I would mention a few promotions that I know of that have been developed to help celebrate Dads. First is one that I recently wrote about on my blog; Kmart's “TRANSFORM YOUR... Read more →

For those who are regular readers, this podcast is the final part of my interview with Michelle Girasole of the Sassy Ladies, talking about their wonderful book. One part of this little over 4 min. interview talks about "name amnesia"...something we all have from time to time. I like the... Read more →

The answer to the riddle in the subject line is: to get to the other side. Get it? The Twitter bird? The chicken? Ok, yes, that was corny, but I digress (seriously digress.) The other day on Twitter, I tweeted: Question: if everyone is RT'ing, who's saying something? I typed it a bit tongue-in-cheek, but as with most things; when I look back on it, I was a bit serious. Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter ...and another entry in the "Check your old marketing assumptions at the door"... NYT: Headline: The Woman In Charge of Reality Shows at Spike TV "She’s got as much testosterone as any guy I know," said Doug Herzog, the president of MTV Networks... Read more →

The phrase is, if I remember correctly, "over the hill," which is what young'uns think we are as soon as we hit 40 or 50...but I beg to differ. Being over 50 doesn't mean being over...the hill or anything else. It means being vibrant, energetic, thoughtful, smart, talented, secure, confident...and... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Last Wednesday, June 3rd, I had a thoroughly enjoyable evening at The Rochester Women's Network (RWN) 4th Annual SPLASH! event which was held at the Woodcliff Hotel and Spa. It was a marvelous night with some 165 guests which consisted of enjoying... Read more →

I'm doing some redesigning of my space here in New York and things are in major upheaval: * boxes of books to donate are piled up * bags of clothing to donate are taking up floor space * new furniture sits idly empty until older items are moved out of their spots to make room for the new pieces * new furniture and design items sit in boxes waiting to be put together. Ack! This. Is. Driving. Me. Nuts. See, I'm a clean freak. My motto is: a place for everything and everything in it's place. But, I had an encounter with one of the workers the other day that immediately made me draw a parallel to my business. Read more →

Social this, social that - social commerce, social media, social capital; social everything. That's what life is all about. I'm not the only one talking social for the sake of social - in other words, putting people first. I've been saying it's about the people, not the technology, for over... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter NYT Headline: Small Business Takes Small Steps in Online Networking Here's the bad news. Nobody, in any type of business, is "just local." Here's the good news. See the bad news. I talk to a lot of locally-owned businesses here in Albuquerque. Some... Read more →

Welcome to Part II of my discussion with Michelle Girasole, one of the authors of The Sassy Ladies' Toolkit for Start-up Businesses. Michelle, along with Wendy Hanson and Miriam Perry, wrote this 'beginners' advice book with you in mind, dear readers. They didn't know they also had ME in mind.... Read more →