By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Yes, passion is a key ingredient in entrepreneurial success, but it's not the only one. In fact, passion can actually blind us right to the point of failure. ("It'll all work out" is the mantra, so no planning is done or alternatives reviewed...when... Read more →
There is no way I can share ALL the excitement that went on at Blogher. I would have to write a post a day for a month, or more. But, I can share some thoughts about great women I met there - and some of my feedback on the sessions... Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk HP just recently launched a new video contest which they're hosting on their YouTube channel called the HP You on You Project that invites people from around the world to create and share videos that express who they are – WITHOUT showing... Read more →
[forgot to mention a great contest...please scroll to bottom if you have already read this - it's worth your while] I'm not a good "live blogger" - hence, you did not hear from me though I was at Blogher last week, and met some truly amazing women. I did a... Read more →
When you criss-cross the country as much as I do in a given year, you start to see and meet the same people. Eventually, people start to attend events just to hear you speak. However, the more you're on-the-go, the more people you meet and it becomes increasingly hard to place when, where and how you met someone. Ok, it's not increasingly hard - it's hell. At least for me it is. Read more →
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter The bathroom is for family only. They can't park in front of your house. If they do, they'll be towed. They can't have a replacement for the dropped fork. Sorry, now they'll have to eat with their fingers. It's their fault they can't... Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk Here's a brand that is definitely marketing to women online and has done, what I think, a great job with this latest interactive promotion. The Cetaphil brand is a line of skin care products that I'm sure most of us women are... Read more →
Some years ago I came across this advice but, sadly, I don't remember where. I only remember that it hit me like a ton of bricks and I've embraced it, ever since. Your daily life is one of two things: it's either a major catatrophe or a minor inconvenience. Think... Read more →
Journalism is ultimately about media and if marketing isn't about media, I don't know what is. I'm also highly interested in the intersection between journalism, women, marketing and media - as I don't think women - especially women of color - are accurately represented in quantity or quality. Read more →
And people ask me (with funny looks on their faces) why I hate to fly (no, it isn't because I'm 'afraid' to fly): Here's why... (you gotta love this video, and think back to the last time an airline lost your luggage, or damaged it, or just plain didn't care... Read more →