Cetaphil's Comfortable in My Skin Contest Engages Women
No, I Don't Remember You

Would you tell guests in your home that...?

Images By Guest Blogger, Mary Schmidt, Marketing Troubleshooter

The bathroom is for family only. 

They can't park in front of your house.  If they do, they'll be towed.

They can't have a replacement for the dropped fork.  Sorry, now they'll have to eat with their fingers. 

It's their fault they can't figure out how to use the fancy-schmancy wine opener. Sorry, they'll have to go without. 
(making sure you say the sneering "sorry" as sarcastically as possible.) 

That they violated their guest "contract" by not making the bed, so now you don't have to give them breakfast. 

Their visit time has expired.  (Well, okay...maybe ever so politely...) 

Yet, businesses often treat their paying customers this way.

Hmmm...maybe it's time you took another look at your customer service policies.  And, check out how it all actually works (or doesn't, since it only takes one person to ruin a customer experience.) 

P.S. While you're at it - look at your employee policies. They're people too.  And, what goes around, comes around.  I've stopped eating at one parking-challenged restaurant because of their treatment of employees. They actually posted a sign (where customers could see it coming in?!?) "Employees: DO NOT park in the back lot; the spaces are for (insert names of owners) ONLY.  If you do you will be towed."  Wow. What a happy, happy place to work...and these people are making my food??? (In fact, any sign or document that begins with "DO NOT" in all caps sets a negative, adversarial tone for all involved.  I mean, really.  Unless you're managing a nuclear or bio-weapons facility, you really don't need the Nazi fear language.) 

So, you've read all the way down here and wondered what the heck this has to do with marketing to women?  Well, here's that tip:  Women hate to be dissed - and unlike (most) men who will grump a bit and simply never come back - we'll get on the phone, online, on twitter, on the mountain top, on the street corner...and tell one and all about our bad experiences (just as I'm still telling people to never, ever have an event at the ABQ museum as long as the single point of failure works there.)


Feed You can follow this conversation by subscribing to the comment feed for this post.

Emma Welcher

I agree completely. Customers are always right and you want their experience to be great so they will come back and tell their friends. Bad word of mouth from one bad customer experience is only hurting your potential future business. Also, if your employees are happy then they'll want to do a good job because they enjoy coming to work.

Emma Welcher

Dr Wright

great article, although, some folks can not take a hint to go home. In a business, you can close it down. Your house...not so much. I added in a staff member to interact with show guests because the other staff member was too rough and I got a LOT of complaints.

Dr. Letitia Wright
The Wright Place TV Show

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)