By Guest Blogger, Donna DeClemente, Donna's Promo Talk Here's a fun and entertaining promotional marketing campaign that web security firm, Trend Micro, has launched that so far they are claiming is a success. They are integrating social media marketing with the power of a sweepstakes giveway promotion to create awareness... Read more →

Two weeks ago I started writing about how this blog and WME, my publishing company, came into being. I promised Part II last week and...as with many good intentions, the week got away from me. So, here is Part II - with some insight into the pitfalls of being an... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter From the "tell me a GOOD story!" marketing file ...before you get out the rope and torches...actually I do. But in the "not losing a lot of sleep over it" abstract, not the personal. There are simply too many other things about which... Read more →

This Monday and Tuesday I was in NYC at the OMMA Global conference. My good friend Kevin Burke recommended me to a Mommy blogger panel (it was a discussion on the topic; being a mommy blogger wasn't critical to the discussion - knowing about them, was) My fellow panelists were... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Back in July when Yvonne came back from this year's BlogHer in Chicago she blogged here about a interesting promotional contest that she was made aware of from Deb Jennings while at the conference. The Best New Small Business Website Contest sponsored... Read more →

Everyone is excited. Everyone on Facebook and Twitter, anyway. All the social media marketing gurus (or experts, or mavens or whatever they choose to call themselves) are "excited." They're excited about some webinar they've got scheduled - and they think YOU should be excited, too! They're excited about a webinar... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter I just finished Nora Ephron's book of essays, I Feel Bad About My Neck. As you might expect, she's LOL funny, with some poignant points about aging. The title refers to the state of her 60+-year-old neck. Seems she and her friends wear... Read more →

As the economy recovers, more and more tweets and blog posts and Facebook notes are focused on the concept of leadership. It may be mentioned outright or it may be referred to in other terms, but the world is interested in how this thing we call leadership works. How does... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk For those readers that follow this blog regularly you may recall that I wrote this post earlier this year about the success that I had in joining Weight Watchers. I've always struggled with my weight and thanks to Weight Watchers, along with... Read more →

When I decided to go out on my own - about seven years ago, now - I didn't think about leadership or employees or payroll. I only thought about starting a business that I was responsible for, primarily because the 'companies' I had worked for since my divorce had all... Read more →