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OMMA Global "Mommy Bloggers" Get Serious

Eyes on the world

This Monday and Tuesday I was in NYC at the OMMA Global conference. My good friend Kevin Burke recommended me to a Mommy blogger panel (it was a discussion on the topic; being a mommy blogger wasn't critical to the discussion - knowing about them, was)

My fellow panelists were outstanding women bloggers who also happen to be Mommies. Or, Moms. Depends on how you want to look at them. I'll write about this conference more than once because all of it (the parts I got to attend and participate in) was valuable. On a scale of 1 - 10 with 10 being the best there can be, this conference gets a 10 from me.

Our little panel was the only all female panel, and from the feedback I've received, we did pretty well. How could we fail with women like NYCityMama (Carol, travel blogger), Pezmeister (the kick-boxer, Sarah), Liz from Cool Mom Pics and Mom101, and Kate Thorp from Real Girls Media? The panel was moderated by Mediapost's own Cathy Taylor. And it wasn't ABOUT MOMMY BLOGGING... it was about perception.

It was about how marketing misjudges women in general - but especially those women 'tagged' as mommy bloggers.

Sadly, I am guilty of this myself, sometimes. I tend to look at some sites, see that a "mommy" is blogging there, and I chalk the site up as a Mommy blog. As Liz said repeatedly, "It's about the content, not the person writing the content." So, if a woman is writing about travel, or shopping tips, or parenting, that's who she is. The fact that her status in the world as a Mom may influence her work or her blogging, is secondary.

Marketers tend to lump women in general in categories: Mommy blogger, baby boomer, whiner, complainer, happy-go-lucky teenager - whathaveyou. Seldom do marketers take the time to say, "Who is this person? Is this person and her audience a good fit for my client(s)?" BTW, that includes knowing HER NAME! I do not accept pitches from people who write, "Hey there..." Or, "Hey blogger." I doubt the other women do, either.


I have been lucky - most pitches sent my way are relevant. I get a lot of review requests because I've done reviews; books, movies, videos, etc. I rarely do anything except books anymore, but...I'm still on all those other lists. Other pitches are on topics that are related to women (some not so relevant to Lip-sticking since we're a business blog), and still other content about how to achieve success, which is the best content of all, for me.

Mommy bloggers get pitched anything and everything that has to do with - babies and toddlers, regardless of their blog content.

Let's take a step back - let's look at bloggers in general as writers who are sharing content they like to write about, and that their particular audience cares about. If you're hoping to pitch a product or service to them, forget the "lists" and get to know them. Tap into these women - by reading their blogs, getting to know them, following them on Twitter, asking some pertinent questions if you want to pitch them, and by being...polite. Remember polite? It's what your Mother taught you before you ever started school:

Say "Hello, [name]", listen, reply with respect, and request permission before invading the person's space (online that would be their email box).

Well, that's a short, quick recap of our panel. Learn more at the OMMA Global raw blog link.


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