As the month of October is starting to wind down we've all probably seen our share of "Pink Promotions" with October being known as Breast Cancer Awareness month. Back towards the beginning of September I wrote this post about the cause in which I highlighted a great online promotion -- a t-shirt design contest developed by Hanes, the apparel sponsor of Passionately Pink for the Cure which benefits Susan G. Komen for the Cure.
There are many brands that have become supporters in one way or another to help create awareness and raise funds for breast cancer research. However, there are also those that are capitalizing on the "Pink" in order to sell product and are contributing to the cause very minimally. So as consumers we always need to be aware of the differences. Yes, these are some of the issues we would rather see the FTC focusing on than us bloggers. But that's another topic!
Anyhow, I like to write about the positive marketing campaigns being done for this cause. Here's a local promotion running in Tempe, Arizona (where I lived for a year B.C. kids), which I just had to share. It doesn't use any new whiz-bang technology. It's just really innovative and funny.
Fulton Homes, a large residential home builder in Arizona, teamed up with local radio station, 98.7 The Peak, and the county Sheriff, Joe Arpaio, to raise funds for the cause. All month Peak listeners have been encouraged to purchase a pair of Sheriff Joe’s legendary pink boxers. The Peak has been promoting the promotion on their website as well as utilizing social media such as Twitter and Facebook.
From what we've been told Sheriff Joe is notorious for making inmates wear pink underwear as a method to control inventory. Ironically, these boxers have created quite a demand among the public so Fulton Homes got the idea to sell some with proceeds going to Susan G. Komen for the Cure.
Sheriff Joe has made himself available for some public appearances where he has signed these limited edition pink boxers and has stated “I am proud to support this wonderful organization and encourage people to take action by buying a pair of pink boxers.”
You can still purchase Sheriff Joe’s limited edition pink boxer shorts and contribute to the cause by going online here.
I mentioned in my last post on this topic that my mom is battling breast cancer, so this is a very personal cause to me and my family. I received quite a few comments from that post, so I realize many of us have personal stories to share. I'll be heading down south in a couple of weeks to visit my mom and dad. They've had a rough past month. So pray for all those living with cancer every day and try and support those brands that are true to the cause. Thank-you.