by Guest Blogger, Lena West, Chief of Social Media Strategy at xynoMedia
I was about to go on stage to speak at a conference when a woman ran up to me. She was completely out of breath and she stammered, "I'm on Facebook, Twitter and LinkedIn. I've been sending out Tweets for months and no one ever responds! What am I supposed to do about this?? I'm just wasting my time! I've wasted so much time!"
I had a few minutes before my presentation began so I took the time to ask her a few questions about her business:
- What type of business are you in?
- How exactly do you help your clients? What type of service(s) do you provide?
- How long have you been in business?
- Who is your market?
We went on in this question and answer mode for a few minutes and finally, I looked at her and I said flatly, "You don't even need to use Twitter if you don't want to."
To which she replied, "Really?! I don't?"
This happens a LOT. When you don't take the time to figure out who your market is, where they are and what type and format of content they want from you, you can waste a LOT of time doing things that really don't make sense.
For some reason, business people have been led to to believe that they need to be everywhere. It's just not true. The only place you need to be is where your market is.
Hint: Your market may not just be your potential clients, your market may also include your centers of influence and your peers.
Bottomline: So, if you can cover all your bases using LinkedIn alone, I say fish where the fish are and don't make work for yourself.