Back in June Facebook allowed their account holders to create customized URLs (what Facebook called usernames and people also call vanity URLs). However, if, like millions of other people, you had better things to do and were otherwise engaged on June 13th, 2009, you may have missed the opportunity to snag your vanity URL on Facebook. Here's one quick and easy way to get around that... Read more →

Andy Sernovitz has done it again. The undisputed master of Word of Mouth Marketing has updated his best-selling book on the topic, with new, "secret," valuable content to help everyone, but especially entrepreneurs, get on the fast-track to using WOM effectively. The very best thing about Andy is that he... Read more →

By Mary Schmidt, Marketing Troubleshooter It's that time of year - I can almost guarantee I'll get at least one phone call from a panic-stricken local biz owner needing help RIGHT NOW to CHANGE their whole marketing strategy because they're in trouble. They're in the fourth quarter and their numbers... Read more →

And if I'm in Syracuse (which I am), I'm presenting a social media focus at the Women TIES Retreat. I hope you're there (here). Donna's here - so, find her and say hello, if you get a chance. Tracy Higginbotham, the President of Women TIES - Women Together Inspiring Entrepreneurial... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Here's a contest that eBay sponsored earlier this year that is another great example of an interactive promotional marketing campaign targeted to small businesses. The eBay Sellers Challenge was designed to spark the entrepreneurial spirit among eBay sellers. eBay registered members were... Read more →

This is the continuing tale of how I started my business. Part I is here, Part II is here. This is Part III, where we talk about having an office, outside of the home. In other words, NOT working at home, much. When we first started Windsor Media Enterprises, we... Read more →

I would be remiss if I did not share one of the best presentations (all done without powerpoint or a mic, BTW) of the year. On Thursday, I attended a local event co-sponsored by our own RAMA and PRSA (public relations and marketing, to be exact) at which Peter Shankman... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter NYT: Conde' Nast Closes Gourmet - "In choosing Bon Appétit over Gourmet, Condé Nast reflected a bigger shift both inside and outside the company: influence, and spending power, now lies with the middle class." ?!? I'm middle class - or am I? (What... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk This past August Lane Bryant launched their own social networking site called Inside Curve in hopes of reaching and connecting its niche, plus-size female target. Also known as full-figure women, Lane Bryant customers are known to be extremely loyal so a social... Read more →

I don't profess to be lawyer-ish or to even be able to understand the fine print in my 28 page house contract (it may be 38 pages, I didn't count, the point is there is more legalese than I care to wade through). I do believe I am smart enough... Read more →