For some reason, when entrepreneurs decide they want to start using social media, they just "have at it." They spark up a Facebook or Twitter account or launch a blog, and they're off to the races. They think that because social media and social networking tools are so easy to use AND because so many "experts" are telling them to "get their feet wet" and "just get started," they'd better get cracking. And they fall headlong into trouble. Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Michele Miller gave the top tip this week, which is....PUT YOUR PHONE NUMBER ON EVERY PAGE (upper right corner). But, be prepared - it's likely if you ask your web designer to do this - he or she will resist with every fiber... Read more →