by Guest Blogger, Lena West, Chief of Social Media Strategy at xynoMedia
It's bedtime, but little Caleb wants a story. And after the story, he needs to pee. Then, he needs a glass of water. And, then he wants you to leave the light on. And, then he wants a kiss goodnight. And, then...and, then...and, then.
He knows it's time for bed. He's sleepy as a cat. He knows sleep is unavoidable and yet he keeps holding onto that one last minute of being awake. The above scenario usually ends up with Caleb falling into some sort of crying/whining jag and then eventually passing out in sleep from sheer exhaustion.
If you've ever been around little children, you've experienced this interesting nightly phenomena called "fighting sleep".
Similarly, I'm always amazed at how people attempt to justify not using social networking and social media. They will go to great pains and lengths to do so and in the end, the wind up sounding...well, like Caleb.
I mean, if you don't want to use social networking for your business, just have the guts to say,
"I know it's probably a good thing for business, but I just can't/won't/don't wanna deal with it right now. It might bite me in the butt, but that's a trade-off I'm prepared to make."
You don't have to go all around the barn with some ridiculous, patch-worked excuse. Here's where I'm coming from with all this...
I spoke at an invite-only conference a few weeks ago and one of the attendees was feebly trying to make a case for not using Facebook although she knows it's a beeline to her target market.
Her reasoning was that she travels a lot and therefore isn't in front of her laptop or desktop computer often so the messages come to her Blackberry. She lamented that each time Facebook sent you a notification message, you had to log in to Facebook to read and/or deal with the message. And, the screen on her Blackberry was so small, she couldn't log in and...*breathe*
You could tell this was causing her great pain. She said that she had summarily dismissed using Faceobok altogether because of this "inconvenience". She said she would reconsider using Facebook if they changed this. Ha!
But, instead of realizing that this is just how it is and that the need to connect with her market far outweighed the need to change Facebook's operational model, she would rather go on and on about how unfair it all is. Eventually she'll probably meet the same fate as Caleb, she'll have to "collapse" and use Facebook. Or, if she's just that stubborn, she won't.
My thought is why not dispense with the kicking and screaming and get down to business? You know that's where you'll end up anyway. But, I guess some people have to exhaust themselves with all manner of excuses first. *sigh* Ok, I'll wait...
P.S. Because she clearly had no clue at all, I didn't DARE embarrass her further by letting her know that there's a free Facebook mobile application for the Blackberry.