By Guest Blogger, Mary Schmidt, Marketing Troubleshooter (From my "those dang customers have minds of their own" file) Once again, I'm serving as an adviser for the annual TVC equity symposium, where entrepreneurs present to potential investors. Adviser teams review the biz plan, help with everything from IP protection to... Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk I usually write here on Wednesdays, but Yvonne really wanted to get word out yesterday about Fotobabble, a new app, so I got bumped a day. Here's my post: The Pepsi Refresh Project got quite a bit of buzz around the Super... Read more →
If I were writing on the petblog, I'd be shouting, "Barking News!" Or, "Breaking Mews!" BOL and MOL But, let's get serious. This is GREAKING NEWS of the best kind! It's a fun new app for adding voice to pictures, that I can see using a lot! Imagine this: Being... Read more →
I've decided to step out and say what few people are willing to say: women business owners need to approach social media differently than male business owners. This is not based on some "shrink it and pink it" mentality that I've adopted. This idea comes from YEARS of working with (for the most part) only women business owners -- and actually BEING a woman business owner myself. Call it generalizing or gender-based stereotypes (or any other politically correct label you want to give it), but women think differently and we LEARN differently. Period. I've seen it every single day for the past 13 years I've been self-employed. I got sick and tired... Read more →
It's that time of year. While some of us are knee-deep in snow, and others are grabbing the umbrella before they head out, we're all dreaming of spring and summer - for the warmth, the green grass, and the sunshine. With summer, comes the need for Host Families at the... Read more →
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Regular readers know that I'm not much of a frou-frou femme; however, I do like to look good. And, hair is a big part of looking (and feeling) good for women. In fact - back in my corporate power suit, frou-frou days, I... Read more →
In full disclosure, I will tell you that I have never visited a Build-A-Bear Workshop. Yes, I'm guilty. I've known about Build-A-Bear and even have friends who have taken their kids - and proudly show off their precious bear, when you meet them. But, I've never had the pleasure of... Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk So, like many of us, I've been watching some of the Winter Olympic Games that started with the opening ceremonies this past Friday in Vancouver, Canada. We just got done with the NFL Super Bowl game and also kicked off Nascar season... Read more →
It's normal for women to be out there making a difference. It's what we do. It's what we've always done. From the olden days of our visits at the village meeting place, usually the well, to these fast-paced digital technology days of communicating via twitter, blogs, and Facebook, women have... Read more →
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter I finally got around to seeing Avatar (in 3D!) yesterday afternoon (That's the protagonist, Jake Sully, riding a big, bad boy "Leonopteryx"). The movie has stirred up seemingly every interest group in the world; people are projecting their issues - large and small... Read more →