By Guest Blogger, Donna DeClemente, Donna's Promo Talk With all the focus and hoopla over the Super Bowl XLIV game and the ads associated with it, it's hard to believe that the Olympic Winter Games are getting underway starting this Friday in Vancouver, Canada. It seems like they kinda sneaked... Read more →
Ok, so how many of the Super Bowl's $3mill per 30 second ads actually appealed to women, you might ask. I wondered, even though I didn't ask. After all, who would I ask? Other women, presumably, but that's a limited group (if I'm asking during the Super Bowl). Interestingly enough,... Read more →
I missed it. Did you miss it? Over 500 fantastic women were at the Blissdom Conference last week, in Nashville where they networked, laughed, learned, and did what women do: became sisters of the heart. I did win a $100 gift certificate to Dress Barn, the better to be gorgeous... Read more →
It would appear that with the social media craziness, some of us have lost our minds when it comes to basic Internet marketing common sense. So, as a reminder, it is absolutely NOT acceptable - under ANY circumstances - to share people's contact information or add them to your mailing list without their permission. Period. I was recently invited to what appeared to be a very interesting (read: different) local networking event... Read more →
Every now and then I get something really worthwhile in a pitch. This is one of those times. Yesterday, I was pitched the announcement from SELF Magazine about their program Women Doing Good. Essentially, the magazine is looking the the next "Women Doing Good" - described as "extraordinary women who... Read more →
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter I often use examples from politics in talking about marketing. Campaigns are excellent examples of target marketing (and its misfires) as well as using emotion – versus logic - to “sell” something. (Note: people didn't vote for "the Democrat" in the last election;... Read more →
It's no secret that I'm a book publisher in another life. We don't publish just any book that comes in our door - no fiction, no poetry, no children's books. We even turn away business books that aren't a good fit. Since launching The Lip-sticking Society and BlogPaws, we don't... Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk In keeping with my countdown to Super Bowl XLIV, which is happening this Sunday, February 7th, down in South Florida, here's another update on the advertising and marketing surrounding the big game. Back in December I was writing about holiday promotions and... Read more →