By Guest Blogger, Donna DeClemente, Donna's Promo Talk

With all the focus and hoopla over the Super Bowl XLIV game and the ads associated with it, it's hard to believe that the Olympic Winter Games are getting underway starting this Friday in Vancouver, Canada. It seems like they kinda sneaked up on us. So I'm now getting excited that there is life after football. And yes, Yvonne isn't a woman who enjoys football, but I am one of the many lady fans!

Well for many of us ladies, those that are entrepreneurs, small business owners, professionals working for larger organizations and moms, this time of year it seems that we all need a bit of inspiration. Especially with so much cold and snow that has hit a good portion of the country this winter. So what better way then to turn on the Olympic Games, which you can watch on TV and online from NBC, and learn about these amazing athletes as they bring home a medal. There are many personal stories that we will get to hear over the next couple of weeks of those athletes that have overcome challenges and worked so hard to get where they are today.

One program that is truly inspirational is from McDonald's, who if the Official Restaurant for the 8th consecutive Games and will be feeding over 10,000 people consisting of the athletes, coaches and officials. McDonald's Champion Kids program was originally launched at the Beijing 2008 Games with the goal to inspire kids to become more active and to enable kids to attend the Games. So this week, 10 kids from the U.S. who participated in a McDonald's essay contest will be headed to Vancouver with a parent for four days to experience a once-in-a-lifetime opportunity.

These 10 kids submitted a 200-word essay about how they exemplify the Olympic values of excellence, friendship and respect. They also had to upload a photo of themselves. Being chosen to be a McDonald's Champion Kid means that they will be serving as youth correspondents at the Games. So they get to attend many events, meet athletes and also tour the local sites. McDonald's chose to do an essay contest vs. just a random-draw sweepstakes promotion because writing skills are such an important factor, therefore an essay contest seemed a natural fit.

McDonald's has launched the McNuggett's Village, a promotoinal micro-site for all that McDonald's is doing at the Vancouver Olympic Games. Here you can meet the 10 McDonald's Champion Kids and follow their experience through their blogs along with the photos and videos they post. This is pretty cool. 

It will also be interesting to follow the Olympic chatter on Twitter this year. Two years ago at the Summer Beijing Olympic Games Twitter usage was very small (plus it was in China). You can follow @NBCOlympics here. So, let the Games begin!