By Guest Blogger, Donna DeClemente, Donna's Promo Talk I'm still thinking about the trip I made to Chicago last week to attend PMA's Integrated Marketing Conference. I wrote this post here last week about some of the of great sessions and conversations going on for day one of Blur. The... Read more →

Brandweek dot com did a piece on the redesign of popular woman's site iVillage, last week. It's a bit of fluff but it addresses the issue of being current in the marketplace and of knowing your audience. I found it interesting in a research-y kind of way. First of all,... Read more →

Recently, due to a power outage in my area, I had to do laundry at a public laundry. For some reason, my attention was drawn to this young woman who clearly was doing the "week's wash". Now, I can't say for certain that it was *her* laundry or that she wasn't paid to wash someone else's clothes, but here's what I do know. There was something missing. Read more →

As we move forward with the new project, BlogPaws, and it grows exponentially because its focus is pet parents and there are a lot of us out there - Tom and Caroline and I are learning a lot about what we don't know. For instance, we don't know how many... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Guy Kawasaki NYT Interview: "Jobs for college graduates should make them gain knowledge in at least one of these three areas: how to make something, how to sell something or how to support something." A friend of mine called, asking for help. An... Read more →

I'm beginning to wonder if Twitter is all it's cracked up to be. Yes, I have met some really smart and talented people on twitter, and I find all sorts of great information in most of my tweets. But, twitter is beginning to annoy me. My life is pretty full... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Last week in my post I wrote this post about my upcoming trip to Chicago to attend PMA's Integrated Marketing Conference. Well I'm here now and there's lots of great conversations going on. Day one of Blur,got underway underway yesterday, so here's... Read more →

We've all been listening to the experts caution brands today that they are not in charge - their customers/clients are in charge. Well, now it's official. Charlene Li, author of Groundswell, one of the best books on social media today, will be releasing her new book Open Leadership: How Social... Read more →

Maybe it's just me, but there seems to be a lot of excess verbiage when I call customer service lines lately. Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter NYT: Ursula Burns, Aiming to Redefine Xerox's Culture "...Her elevation marked two milestones: the first time an African-American woman was named C.E.O. of a major American corporation, and the first time a woman succeeded another woman in the top job at a company... Read more →