By Guest Blogger, Mary Schmidt, Marketing Troubleshooter
Guy Kawasaki NYT Interview: "Jobs for college graduates should make them gain knowledge in at least one of these three areas: how to make something, how to sell something or how to support something."
A friend of mine called, asking for help. An old friend of hers is (increasingly desperately) looking for a job, after a long career in banking. She started by saying, "If you know of anyone looking for someone with an MBA..."
Well, sad to say, I don't. Once you've been out in the job market for a few years, nobody asks about your education. They want to know what you've done. (And never ONCE have I heard a VC ask an entrepreneur, "Do you have an MBA?")
This rose to top of mind when I ran across a long advertising insert in the newspaper - promoting how getting an MBA would enable the newly unemployed find another job in today's tough economy. I give the advertisers credit for an interesting marketing spin, but that's all it is - spin.
I'm a huge proponent of education - but handing someone a piece of
paper and expecting him or her to run a business successfully right from
the start is like...handing someone The French Laundry cookbook and
expecting them to turn out a flawless gourmet dinner for 45, the first
time. (I own the book, and it's more like food porn for professional
chefs. Not easy.)
If every problem could be reduced to a formula or spreadsheet, we wouldn't need risk-lovin', crazy entrepreneurs.
(Kawasaki on MBAs going to work in consulting: "You can develop an absolutely incorrect perception of yourself as a great manager when, in fact, you haven’t implemented anything. You haven’t fired anybody. You haven’t introduced a product. You haven’t supported a customer. All you’ve done is make spreadsheets and PowerPoint presentations.")