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February 2010
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April 2010

That's probably not a keyword rich title. Everything today is about how keyword rich your content is and how it will influence Google on your behalf (or not). I know that this blog's primary purpose - helping companies understand marketing to women online - and supporting women in business -... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk I’ll be heading back again to Chicago to attend the PMA's upcoming Annual Integrated Marketing Conference which this year is called “Blur”. It's taking place on Tuesday and Wednesday, March 22-23, at the Fairmont Hotel. Now I've been a guest of PMA's... Read more →


As noted in a post just before the Academy Awards, The Kaleidoscope Group was preparing to release its latest "PURSEuasion Report" on advertising effectiveness and the Academy Awards. After all, who loves the Academy Awards show most? Women. I know I'm a sucker for all the pomp and circumstance -... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk It's tax season again, the time of year that we all love to hate, especially us small business owners! I handed over all my papers to my accountant a couple of weeks ago which of course is the hardest part of the... Read more →


As you might know, last week was the first week of class for my 8-week, Real Women Do Social Media program. I am humbled to say that before class started, we sold out of the 25 available seats in the program (I wanted to keep the groups intimate). To say that I was proud and amazed is an understatement. So, you can imagine my surprise when I saw that someone had written a tweet... Read more →


I'm happy to know the folks at Hoffman York. They're tuned in to the women's market like few others. Regular Lip-sticking readers will know that I have no patience for marketing to women that is dominated by men. Yes, men can "get it" and many do. Yes, men who take... Read more →


Where are the Women Bloggers In (Insert Industry)?

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter I just got back from a huge trade event, HIMSS 10 (Healthcare Information and Management Systems Society). Lots and lots of exhibitors, 30,000 people...and - to HIMSS' credit - a "social media" education area and two panel discussion sessions with bloggers who focus... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk We're just a little over a month away now from getting together in Columbus, Ohio with a large group of pet bloggers, online pet enthusiasts and pet brands for BlogPaws 2010. Yvonne has mentioned BlogPaws several times here on Lip-sticking and I... Read more →


Some press releases are better than others. This one made me think of all of my readers. It's an opportunity worth sharing. "Non-profit Health Care Organizations to Win $30,000 in Professional Marketing Services" Worth a read, I decided. On your behalf, dear readers. Perhaps this relates to you and your... Read more →