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March 2010
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By Guest Blogger, Donna DeClemente, Donna's Promo Talk The post Yvonne wrote yesterday about BlogPaws 2010 "A community of storytellers get together" was such a great way to sum up the event. All I keep telling people is that it was amazing and that I had a blast. No I... Read more →


BlogPaws 2010 was last weekend on Friday nite and all day Saturday, with a wind-down with your friends party, Saturday nite. It was held in Columbus, OH. Everyone who reads this blog should know that I am a co-founder of BlogPaws, LLC, along with Caroline Golon and Tom Collins. I've... Read more →


I've been getting a lot of questions about social media ROI (return on investment) lately, so I wanted to revisit the issue hereon the Lipsticking blog. Back in March of 2007 (has it been three years!?!) I wrote about social media ROI, but I believe I've come up with a more succinct way of writing about this potentially volatile topic. Read more →


That's a bold statement; that this blog is an essential media focus. What it means is that more people today would rather give up TV than the Internet. It's a stretch to pose this blog as "essential" but, it's my blog so I get to say that. :-) According to... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk Don Schultz is what you would call an Integrated Marketing icon. He also has the title of Professor Emeritus at Northwestern University. He spoke to those of us attending PMA's Annual Integrated Marketing Conference a couple of weeks ago at the Fairmont... Read more →


The O.P.S. concept is such a critical part of your social media strategy, and many business owners get it wrong. They either don't comment on anyone else's blog/podcast/FB page at all or they comment on the "wrong" person's blog/podcast/FB page. Here are four ways to tell if a blog is worth commenting on: Read more →


New...Innovative...Original...Unique. Those are watchwords of the 21st century. If you can't get creative in your approach to business today, you're not likely to be a runaway success. Of course, being a runaway success isn't everyone's desire, so maybe this post isn't for you. For those readers who dream of runaway... Read more →


Just got off (to readers it will be 24 hours later) of an interview with Bruce Peters of WCEOHQRadio. We talked about being an entrepreneur, about how I got started with Lip-sticking and Dickless Marketing and about social media. [OOPS! Update: Yvonne types too fast - that link should be... Read more →