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April 2010
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June 2010

You can create videos and upload them and share them and make them accessible, but are you actually marketing with them? Probably not. This article at Technically Personal has GREAT advice on how to use YouTube to market yourself and your business. Well worth a read on this long holiday... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Being from Rochester, NY, I have worked with Eastman Kodak over the years and know many people who have and still work there. The company has been going through a huge transformation as the world has moved on to digital. We all... Read more →

Please stop referring to me as Mr. DiVita. Obviously, you know nothing of me or my blog, which makes me wonder why you're pitching me. (Mr. DiVita is my ex-husband and he doesn't blog.) Please stop sending me off-topic pitches. I don't know what list I'm on but it's dead... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Early Adopter, trend setter, trend follower, mindless cult member, one of the cool kids, one of those trying desperately to BE cool, one of the thundering consumer herd... All of these terms have been used to describe us Apple users. I've got an... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo TalkWell results of another new study have been released regarding marketing to women and what influences our purchasing decisions. A joint study from iVillage and SheSpeaks highlights that interaction between women through online community websites, forums and message boards have a "dramatic" influence... Read more →

It's here! The first business book actually written ON Twitter! That's right - a business book about social media marketing comprised of a series of twitter tweets. How kewl is that? I can tell you how kewl - very kewl! Toby Bloomberg, of Diva Marketing, wrote this book with the... Read more →

Marketing to Women with my BBFF Michele Miller

Michele Miller over at Wonderbranding is a much bigger expert than I - she encompasses both online and offline marketing to women. I love this video with her voice-over explaining why a woman's time horizon is the linchpin of life. What insights can you get from it? Read more →