The Kenneth Cole Foundation, a philanthropic, not-for-profit org that "inspires social change and encourages everyone to look good by doing good" has launched an online customer T-shirt store. Most of this information is from a press release sent to me by the PR firm representing Kenneth Cole, the design firm.
Here's their pitch (which I felt was worth sharing): "Environmentally-minded fashion fans will be able to customize a shirt in the exclusive Facebook store and 100% of net profits will be donated to AWEARNESS, The Kenneth Cole Foundation, which is committed to supporting the Gulf efforts."
The T-shirts are a bit costly at $35 but it's for a worthy cause. There are a number of slogans you might use when designing your T-shirt. Such as, "We Can All Clean Up Well" and "I Clean Up Well." The Facebook page says the shirts are available in 196 color combinations. The Kenneth Cole signature is very apparent on the shirt - personally, I'd have preffered they take a back-seat to the cause and put the signature on the sleeve, or something.
There is also a twitter page that's interesting. I like the way KC, as he calls himself, signs his tweets. Nice touch!
I'm wondering how this campaign will go. Does it appeal to the average gal...or is a customizable $35 T-shirt just out of our reach, even for such a good cause?