I'd like to say Moms and Dads are in charge, but studies prove otherwise. While we're not all giving in to our teens and tweens demands for cell phone, faster Internet connections, and the latest Miley Cyrus DVD, we are paying attention - and oftentimes leaning their way. According to... Read more →

On Monday my poodle, Henrietta, and I began our journey from Arizona to New York. I packed up my car and wondered how I -- a person who has never pumped gas in her life -- would make it 2,316 miles. That was fear number one to tackle. The second... Read more →

of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." ~ Margaret Mead, anthropologist That quote is used often enough - to support group efforts to make change happen in a community. I find it appropriate and necessary. I'm fighting against an unfair issue... Read more →

By Mary Schmidt, Marketing Troubleshooter Women have come a long way - and then we take a step (or two) back. We can - and often are - our own worst enemy, as has been discussed before on this blog. That said, it's up to us to hold our fellow... Read more →

Of course you do! Word of mouth is where it's at! Who would dispute that WOM is a prime way to get attention and to promote yoruself or your business? Not me! Where do you go to get the BEST advice on word of mouth? You tap into the folks... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk The diaper brand Huggies launched a very interesting program last month that embraces social-media and taps into the entrepreneurial spirit of today's moms. This is not your normal "submit a cute baby photo contest" by any means! The MomInspired Grant Program has... Read more →

I'm enjoying life. Life is good. It hasn't always been so. During those lean years of being my own boss, back when I chucked Corporate America and decided to go it on my own, I questioned my sanity on a weekly basis. It wasn't lack of clients, I was fortunate... Read more →

You've decided to write a blog. You have a lot to say. There's information floating around inside your head that you need to impart and a blog is the way to go, right? It could be -- if you do it correctly. Remember, when someone comes to your blog they'd... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Headline: The revenge of the cable customers! Oops. Apparently reality has set in. They need “us” more than we need “them.” (Me I’ve had DirectTV for years and am probably going to cancel that. It's summer and why am I spending that money... Read more →

This Saturday, back in the old hometown, (Rochester, NY), a talented and ever-so smart young lady is showcasing her great idea to local folks. Claire Siegrist has been part of Rochester's Young Entrepreneurs Academy for the last several months and during that time she has written blog posts over at... Read more →