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What women will be doing on the web this summer

By Guest Blogger, Donna DeClemente, Donna's Promo Talk

Another new report has come out that gives insights into "What Women Want", from the web that is. We want many things of course, but not all from the same source. I find it interesting to read these reports and compare how I stack up to the way they slice and dice us. What's interesting about this study is that it reports on what women will be doing online this summer. So since summer is officially here with the 4th of July holiday coming up this weekend, I thought this would be a timely post.

Consumer_with_Credit_Card The study was done by a company called Unicast, which is a rich-media solutions provider. It was fielded May 27-28 and these are some of the highlights from what the 576 female survey-takers in the U.S. had to say. It sheds some more light on the purchasing power of women and marketing to women online to help them use their power.

The most popular online activities this summer will include:

- 76% will be connecting with friends and family
- 67% will keep up with the news
- 64% plan to shop for sales/compare prices
- 59% intend to entertain themselves (play games, listen to music or watch TV/movies)
- 48% will research travel/vacations

I will most likely be doing all of these activities. However, I am not in the 18-24 age group which the report states is more inclined to use the Internet for most activities, and is also more receptive to online advertising in various formats, particularly more interested in localized information, surveys, social media formats and exclusive downloadable content.

The most popular ad content is:

- 46% of women notice ads for sales and those that include discount codes
- 31% will create/submit an entry to win a prize (promotions are effective)
- About one in four women notice an ad with localized information, like area movie listings

It says that most women notice ads for items they’re already interested in, which isn't anything new. 56% of women planning to look up entertainment options this summer have noticed an entertainment ad in the past month and 46% of women planning to research travel have noticed a travel ad.

Women with children in the home will tend to do more activities online than those without children, including listening to music (62% vs. 42%), watching TV or movies (56% vs. 46%) and looking up entertainment options (60% vs. 40%).

The report also states that women that visit blogs notice online advertising far more than overall respondents, but this is a small group with just 13% of women planning to visit a blog this summer. Well that doesn't bode well for us bloggers, especially here on the Lip-sticking blog where the majority of our readers are women. Well I hope their numbers are off on this particular statistic this summer.


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Warrior Dash

great job! lots of interesting ideas and insights to ponder.thank you.

Donna DeClemente

Yes Dorothy, I agree. Would love to see more data on us over 50 women. As I said I'm not in the 18-24 year old age group by far and I'm reading blogs, and doing all the activities that they claim this younger generation is doing more of than we are.
So I'll be on the look-out for any new data on this subject. Stay tuned and enjoy your summer!

Omega 3 Supplements

I love that half will be searching vacations... My wife is certainly one who is actively researching vacation spots!

Dorothy Sander

Interesting article! I'm a female blogger and over fifty so that presents a whole bunch of new problems! I would like to see a survey that focuses on internet habits of the over fifty crowd ~ rumor has it they are the ones with the deep pockets in spite of the economy. They are also more cautious about spending. I will be back and reading your blog this summer!

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