By Mary Schmidt, Marketing Troubleshooter Maybe that's not such a bad thing. Lots of innovation happens outside the loop, box, beltway, and valley. NYT: Out of the Loop in Silicon Valley Women own 40 percent of the private businesses in the United States, according to the Center for Women’s Business... Read more →
By Amanda Ponzar Two interesting reports came out recently about the power of women. 1.) Check out Forbes’ “The World’s 100 most powerful women” article or photo gallery. A few times I found myself saying, WHAT?! But it’s based on influence, so if Lady Gaga has a huge social media... Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk The use of podcasts and Internet radio shows have been growing in popularity this past year. In May I had the honor to be a guest on WCEOhq Radio, an interactive two-hour Internet radio show that you can listen live on Fridays... Read more →
Over at PunditMom she's challenging the ladies, that's most of you and it's all of me, to a duel. No, not really. Not a duel. Something much more violent. She's suggesting we don't like to put our money where our mouths are. We prefer chatting up issues at Starbucks, rather... Read more →
By Guest Blogger Robbi Hess I went to a convention recently and listened in on a panel of authors talk about the need to promote a book once it's been written and published. The authors, though, had it a bit backwards, I think. Also, in listening to them they made... Read more →
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter It's Friday, and with Yvonne's (and your) indulgence, I'm doing a bit of a (I hope) think piece...and a bit of a rant. Maureen Dowd, Making Ignorance Chic "In the ’50s, Marilyn made it chic to be smart. Now Sarah makes it chic... Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk It's October and it's think PINK for national breast cancer awareness month, again. It feels like everywhere you go you see PINK and many companies are helping spread awareness and raise money for related charities. Every October I write a blog post... Read more →
By Amanda Ponzar I spent the weekend in Charlotte to watch David Ragan race the UPS/United Way car in the Bank of America 500. And I’m now a NASCAR fan. (That’s saying something coming from a person passionate about Masterpiece Theater, Jane Austen and Starbucks.) Yes, I’ve heard of Danica... Read more →
That's "return on investment" for folks who hate acronyms. When I was approached to share an ROI story, on behalf of HP's "Reboot with ROI" ... which is inviting people to share stories and be entered in a contest to win a trip to NAPA, that's NAPA folks!, for six... Read more →
I'm pretty excited about the latest WME book being released next month. So much so that I had to share it with everyone now! When Alexia (pronounced: Al-x-eea) contacted me with a book idea, we had a long conversation about the type of book she was writing and the audience.... Read more →