By Guest Blogger, Donna DeClemente, Donna's Promo Talk
It's October and it's think PINK for national breast cancer awareness month, again. It feels like everywhere you go you see PINK and many companies are helping spread awareness and raise money for related charities.
Every October I write a blog post about some of the promotional marketing campaigns supporting the cause. Last year it was this T-shirt design contest by Hanes and this local promotion in Tempe, Arizona on Boxer's for Breast Cancer. The year before it was this post congratulating Ryan Partnership on being named agency of the year in which they created an account specific promotion for Campbell Soup and Kroger to raise money for the Susan G. Komen Foundation during breast cancer awareness month.
However, this year I found myself putting off writing about it because it's still too close to home. My mom died this past year in April of breast cancer that had spread to her lungs. Even though they found it early and thought she was cancer free, it came back, with a vengeance. My family is now trying to cope with life without her. She's no longer a survivor. But there are many out there who are survivors and we do need to celebrate them and help the cause.
Did you know that this year nearly 200,000 women and men will be diagnosed with breast cancer in the United States and more than 40,000 will die from the disease? Getting screened regularly for breast cancer is the best way for women to lower their risk of dying from this disease. When breast cancer is found, before it spreads beyond the breast, the five-year survival rate in the U.S. is 98 percent, up from 74 percent in 1982.
So, this year I'd like to highlight Pepsi-Co's Frito-Lay division which will donate $1 million to Susan G. Komen for the Cure, providing funding for educational materials and research to find cures for breast cancer. Their SunChips multigrain snacks, Rold Gold pretzels and the Baked! line of products snack bags have a pink ribbon makeover along with in-store collateral and messaging to help teach women the steps to ‘living fearlessly’ against the risk for breast cancer by incorporating lifestyle practices that will help aid in early detection of the disease.
Also, we can keep collecting those pink lids on our Yoplait Light containers since they are back with their very successful and popular "Save Lids to Save Lives" promotion. This year they have increased their donation to up to $1.6 million.
For additional information on breast cancer awareness you can also visit pinkribbon.org.
BTW - There's a game on Facebook to help promote Breast Cancer Awareness month. If you see anyone's status updates that say things such as, "I Like it on the floor, on the desk or the table", it's all for a good cause and it keeps the guys guessing.