Kodak Social Media Marketing Team Shares their insights
Thankfulness in action.

Internal Marketing ... isn't for wimps

Taking-care-cover Seriously. Internal marketing, as covered in Sybil Stershic's book, Taking Care of the People Who Matter Most, isn't for the faint of heart. It's a serious, comprehensive look at how to win over your employees and make sure marketing starts at home, as it should.

The book gives great advice and ideas, and demonstrates the reasoning behind the concept - something I don't think should be necessary, but is.

My publishing company, WME, published Sybil's book - three years ago! It's hard to believe three years have gone by, but according to Sybil's blog, Quality Service Marketing, this month marks her three year anniversary to being a published author.

We congratulate Sybil for pursuing her dream to be a published author, but I am so impressed by her commitment to her work and the fact that she continues, to this day, to speak, write, and support the concept of internal marketing - from a variety of perspectives. Her latest blog post, which talks about her travels since publishing her book, shows how the support of employees is far more important than many managers and CEOs understand.

Seems that internal marketing is finally catching on!

Here, at my office, I have always believed that the company is only as good as the people who work inApplause-for-all   it, not necessarily "on" it. Working on the business is an executive function and seriously important, there is no doubt of that. But, working "in" the company - the tasks the employees do - is what keeps the company in business. Clients and customers see the employees first, most of the time. If the company treats employees as expendable... the employees will treat the customers as expendable. I know this because it wasn't that long ago that I was an employee. And, most of the time, I felt expendable. It wasn't pleasant.

In Sybil's post, I was most drawn to her closing remark: "Employees want and need to feel their work matters. Together with customers, they want to know that they are respected and valued. Why is this so difficult?"  MY ITALICS

Indeed. Why is it so difficult? Are you a CEO? How's your internal marketing going? 


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Diahann Boock

I'm saddened we need a book to tell us the right thing to do, but that said, there are hundreds (thousands) of books on seemingly obvious topics. Interestingly, do you think anyone would ever admit they don't demonstrate their appreciation? My best guess is that they think they are and would be shocked to find out that aren't. A good first step is for the executive to do an honest self-assessment and ask for feedback from their employees. If it really is all about the people, let's ask them! Be ready for the answers, listen with the intent to hear and thank them for the honest feedback. Then, incorporate their suggestions!

Sybil Stershic

Well said, Zane. Listening, being appreciative, patient, and respectful overall are truly critical given that even engaged employees are feeling burned out.

@Yvonne, thanks for featuring my work in Lip-Sticking. More importantly, thank you for recognizing internal marketing's value and believing in me as an author!

Zane Safrit

Whew! Can we get a witness! A great post on a great topic. Internal marketing...very tough in any economy. And in today's economy, another new 'idea' could fall on ears that can no longer hear of more change, more disruption, more stress. Even with the best-lead companies personal limits for adopting change are reached. Listening skills, appreciation and patience become even more precious and productive.

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