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October 2010
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December 2010

Seriously. Internal marketing, as covered in Sybil Stershic's book, Taking Care of the People Who Matter Most, isn't for the faint of heart. It's a serious, comprehensive look at how to win over your employees and make sure marketing starts at home, as it should. The book gives great advice... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk Social media marketing was the topic this morning at a breakfast event I attended hosted by our local Rochester Chapter of the American Marketing Association (RAMA). The room was pretty full and the attendees were very eager to hear this morning's four... Read more →


by guest blogger, Chloe Spencer An addiction to shopping. Sounds ridiculous to most men, but for many of us women, it is very common. It's hard to detect, and also hard to admit and accept about yourself. And it doesn't have to be extreme to be a problem. I, myself,... Read more →


By Amanda Ponzar I just spent four days with some of the world’s most socially conscious and committed corporate leaders plus a mind-blowing faculty at “Corporate Social Responsibility: Strategies to create business and social value” at Harvard Business School. First of all, I simply FELT smarter just being on campus... Read more →


I was reading this article online, "It's Only a Stupid Idea Until it Makes a Million Dollars" and I got to thinking... ideas are a dime a dozen. Ideas are the things that keep us up all night. Ideas ARE stupid until they provide a return on your investment. Which... Read more →


By Guest Blogger, Donna DeClemente, Donna's Promo Talk On Monday I attended the Rochester Women's Network Annual Business Summit which this year was titled "Leadership as a Lifestyle". We had several great speakers talk on the subject of leadership as well as some breakout sessions that included some interesting dialogue... Read more →


Everything in life is a process. In business, your processes will influence your success. If you treat your goals and expectations as processes - with good, solid outlines of what to do and when - you will succeed faster. Coaches know this well. They're great at getting us to understand... Read more →


We recently adopted two shelter dogs and re-learning to be pet parents has been interesting. The dogs are 7 and 2, respectfully, so they're adults, not puppies. They came house-trained... at least, house-trained for bathroom issues. Only one accident from the two-year old. House-trained otherwise - not so much. We're... Read more →