Everything in life is a process. In business, your processes will influence your success. If you treat your goals and expectations as processes - with good, solid outlines of what to do and when - you will succeed faster.
Coaches know this well. They're great at getting us to understand our goals in life, and then to create a way to achieve those goals. Goals can be as simple as getting up a half hour earlier every day, to as complicated as creating that big proposal for your first Fortune 500 client.
The process of creating a process for everything can be daunting, and is often overlooked by new business owners. Even entrepreneurs, who know they need to do this, will avoid it because it involves commitment. The process you create for your marketing plan, your sales team, your website, etc. is your commitment to making sure those tasks are handled expertly. Committing to this - to insuring your team has an outline, a step-by-step process for achieving goals - is the first step to showing the world you're serious about your new business.
Well, your team will create them for you - and some will be good, others will not.
Your business will lack the focus it needs to grow. Operating willy-nilly, without a process, leaves too much up in the air. When no one is responsible for the outcome of a project, no process to follow, no one takes responsiblity and the success of the project will be in jeopardy. Doesn't mean it WILL fail, but it does mean... success will be silent and short-lived.
In the end, without processes, your business cannot move forward. Without answers to key questions, your business cannot make progress.
Ask yourself and your team:
- Where are we now?
- Where do we want to be next week?
- Next year? In three years?
- How will we get there?
Now, create the process for making that happen. Remember to be flexible. Change is good.