By Mary Schmidt, Marketing Troubleshooter It's not all pink teddy bears and "sexy cancer." Ms. Edwards finally lost her battle with cancer this week, but she fought right up until the end - to have a life and to contribute, not simply survive. While I've never particularly cared for her... Read more →
If you have kids, know kids, live in a community with kids, don't like kids, or are even remotely interested in America’s future workforce and global competitiveness (see why you should care about education reform), check out this film. It's heart-warming plus chock-full of interesting facts. I watched with my mouth hanging open, scribbling statistics in the dark on a pad of paper I discovered in my purse while rifling for tissues. Here are those unedited scribbles: Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk So this holiday season it appears that the latest marketing craze is with "check-ins". Many retailers have included location-based services (LBS) into their holiday marketing program to lure shoppers in their stores. For those not yet familiar with the term, LBS is... Read more →
The Center for Media Research tells me that teens "have deep pockets." The daily news report I receive showcased the teen market recently and here is some of what it said...[be patient...link takes some time to download] In their deep pockets, 49% of teens plan on spending over $150 on... Read more →
First of all, slow down. As I'm learning from training my dog to walk on a leash without pulling, the action of pulling takes two of us. If one of us does not participate, there is no pulling. Same deal with life running away with you. If you refuse to... Read more →
By Mary Schmidt, Marketing Troubleshooter My perspective: Don't think of it as getting old. Think of it as continuing to LIVE! Over coffee the other morning my 50-something friend and 50-something me were bemoaning the cosmetic surgery travesties of women like Meg Ryan and Cher. (The Vanity Fair cover was... Read more →
By Amanda Ponzar “I don’t want to lose heart. I want to believe as he does.” -- Robert the Bruce in the epic film BRAVEHEART about William Wallace, a commoner who inspired the Scots to rise up and fight. I want to believe too. I want to believe that what... Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk Now that the calendar has turned to December, tonight I'm attending my first of many holiday parties I've been invited to. We are given ample opportunities to eat and drink more than we normally would this time of year, which is why... Read more →