Today, I have a great offer for someone in the NY area. I was contacted by this Off-Broadway marketing firm about Play Dead - a show for those who want to add some excitement to their dates...in the form of a scary show that gets your blood boiling - my... Read more →
By Amanda J. Ponzar It’s a truth (almost) universally known that women love Jane Austen. I dug out my marketing books to write a groundbreaking post on what Jane Austen teaches us about marketing to women –- you know, the 4 Ps: Product, Price, Promotion, Place…and Pride and Prejudice? Then... Read more →
The Female Advantage in Negotiations
January 21, 2011
By Mary Schmidt, Marketing Troubleshooter I've done a lot of sales and "strategic partnership" deal negotiations. Often, I've been the only woman in the room - which sounds like it could be a problem, but it's almost always an advantage. And, if the room is full of (smart, capable) women... Read more →
FYI - taken directly from the email: The Sigma Delta Chi Awards date back to 1932, when the Society of Professional Jouranlists first honored six individuals for contributions to journalism. The tradition continues because journalists in small towns, big cities and everywhere in-between continue to produce extraordinary work that impacts... Read more →
Our friends at Spark & Hustle are having their first national conference in LA in two weeks. I've been remiss about posting about it so I hope I can help out by announcing today. There is a weatlh of opportunity for those who are able to attend. Plus, there is... Read more →
While I wait for Tom to finish the blog project he's working on, so we can go shopping, I thought I'd share this story from MediaPost... "Women have different expectations using retail social media." First of all, don't you love that title? As if women wouldn't have difference expectations. Wait...different... Read more →
By Guest Blogger, Donna DeClemente, Donna's Promo Talk It's that time of year again when I write about the Super Bowl and all the hoopla associated with it. I started last week with this post on my blog, Super Bowl XLV predicted to be the Digital Social Super Bowl. Since... Read more →
I thought I'd share some more information on the TV pilot I talked about a week ago. First, meet Jenna Lyng - the film maker who contacted me. "Jenna is a young filmmaker, writer, and actress currently based in Los Angeles. She graduated Emerson College in December '09 with a... Read more →
Seems like a good idea. According to research done by Kevin Burke of Lucid Marketing and Lisa Finn, freelance writer, moms are receptive to Facebook ads when they follow the rules. The Moms' rules. Here are the details from Kevin, himself: "Marketers looking to harness the viral power of online... Read more →
Recently, I participated in a teleclass about heading boldly into 2011. And, one of the participants said, "I know my mission in life, but I didn't get there yet." Walk with me... Read more →