By Guest Blogger, Mary Schmidt, Marketing Troubleshooter (This is a stock photo, for good reason. Do not expect to see this in real life, just as you don't see ecstatically happy young white people staring into computer monitors at your office.) Scene: A group of men - finishing up lunch... Read more →

Kate Hutchinson is a genius. [it's Kate not Kathleen! My bad...I do not know why I thought it was Kathleen! doh!] Kathleen Kate and I met via Twitter. Don't you meet the very best people on Twitter? (broke a cardinal writing rule there - used the word 'very'...but, seriously, folks,... Read more →

By Amanda Ponzar What never ceases to amaze me is how unstoppable some women are. Take Kerri White. She not only works full-time, but on the side, launched her own business, Zettie’s Confections. Although she won’t share her secret recipes, I asked Kerri to share her secrets to being successful... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk New research states that local marketers are engaging with Facebook like never before. According to small-business social network MerchantCircle, 70% of small businesses now use Facebook to reach consumers. This is up from 50% a year ago and is more than the... Read more →

I am about to launch a huge program unlike anything I've launched before. I'm skeered as hell. Now, you might think that someone with 14 years of business experience tagging behind me might be ashamed to admit something like that publicly. Nope. Anyone who tells you they are fearless is a liar, a sociopath or... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter OWN: Oprah Winfrey Network Ratings Keep Falling; Now Well Below Discovery Health Women 25-54 Averages So, apparently I'm not alone. Of course, you could love her and not like her new network. (I wouldn't have been interested anyway, once I read this in... Read more →

Now you're probably wondering, in regard to the title, "Tampons keep girls healthy? What? "How so?" Well, Playtex Sport (a well known brand of tampons designed specifically for physically active girls) has just come out with a new Facebook application called Unstoppable Moves. With this application, girls from all over... Read more →

By Amanda Ponzar Have you settled for the same old way of doing the same old thing or are you blazing new trails? Here are a few tips for kick-starting your creativity: Force yourself to work with nothing. Necessity truly is the mother of invention. When my budget got whacked... Read more →

by guest blogger, AmyK Hutchens We all know how much drama plays out in our TV shows – simply watch one daytime “story” or primetime “reality” show and you can get caught up in it. That may make for great (or at least popular) TV, but behind the camera…not so... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Super Bowl XLV has now come and gone and the Vince Lombardi trophy is back home with the Packers in Green Bay. Yeah! I've been reading many of the reviews that report on what ads people recall the most, which ones they... Read more →