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March 2011
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May 2011

“Many Faces of Mom” Giveaway Campaign on Facebook

This came across our desk this morning and we just had to share! Gerber Childrenswear’s campaign, “Many Faces of Mom” is in full swing for the members of its Real Mom Community on Facebook. The campaign enables moms to recognize and be recognized by other moms, participate in our opinion... Read more →

Maura Schreier-Fleming of AllBusiness asks, "So What if Women Don't Really Control the Household Purse Strings?" Her article is a rant on a statistic that gets bandied about that says women control (or influence, she left that part off) 80-85% of the household spending in America. The key is the... Read more →

I haven't been doing my Smart Woman Online interviews for some time, much to many people's disappointment. I will try to revive them and to start with - this interview with the inspiring Nancy Mills will get us back on track. This is the first in a two-part series... As... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk Here's a great opportunity for all you small business owners. American Express Open has partnered with Facebook on a contest just for you. The "Facebook Big Break for Small Business" contest aims to help give small businesses a "Big Break" by utilizing... Read more →

I had to turn down the invitation to write a book review, recently. The book, a business book, was okay - but that was the problem. It was just "okay". There was no originality in it. The author, to her credit, had written the book as a result of many... Read more →

Social media. Social networking. Social currency. All of those concepts rely on the ability to be "social". Social is something human beings are hardwired to be. Women, especially. Let's put the social networking tools aside for a moment. Let's look at the idea of being social and how it applies... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter NYT: As Consumers Cut Spending, ‘Green’ Products Lose Allure Since it's Earth Day, and time for my Lip-sticking post...and most household products are still purchased by women...the above headline immediately caught my attention. "While farmers’ markets and Prius sales are humming along now,... Read more →