This is for the Dads
BlogPaws 2011 Photo/Caption contest seeks entries from the pets

Focus on Business: Sponsored Blog Posts

Yvonne-trans A post I added this week had to be deleted due to editorial differences.

Rather than try to write another post about the same topic, appraisals, I thought I'd just chat a bit about Lip-sticking.

Regular readers will know that we occasionally add sponsored posts. These are similar to advertorials in a magazine. A brand pays us to add them. Like a magazine editor, I review each post and approve or deny it, according to the value it will bring my readers and how well it handles the topic.

When I am approached by folks who wish to engage my readers, I qualify them based on content, writing, and ability to pay the fee I charge for this kind of service. It's not much, trust me.

Brands are getting away from the concept of sponsored posts because they feel it makes them look bad - paying a blogger to post something about them. I don't suppose they feel that way about articles in magazines or the newspaper, though. I still see them everywhere and I know they paid a lot more for that ad than they offer to pay me for a post. The key is: which one actually gets to the market they hope to reach?

How do you feel - when you read a sponsored post (explained in the disclaimer a blogger must add to such posts); do you feel duped? Do you get annoyed, discovering the content wasn't created by the blogger? Or, do you accept the content as intended - to help educate or inform, even if it was a paid post? Entrepreneurial-women-business-owners

I'm curious because I don't want to continue offering sponsored posts if the majority of readers think they're a bad idea. Lip-sticking is growing and I do hope to begin making money off of ads and sponsored posts or links, and sharing that revenue, but I want to do it in a way that doesn't make my readers think I've 'sold out'.

Let me know how you feel. It's important to me. I'm in the business of sharing information and if I can occasionally be paid for it, I think that's ok. Do you?

Thanks!  Yvonne


Feed You can follow this conversation by subscribing to the comment feed for this post.

Mary Coombs

I don't see an issue in getting paid for your knowledge when you tell people you are sponsored. Keep up the good work. I love your blogs.

Lee Drake

As long as there is a clear disclaimer of statement that the post is sponsored and by whom I don't see an issue.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)