During this month-long sweepstakes, up to a total of 21,475 prizes will be awarded including the thousands of movie tickets, 10 zero-gravity trips and the grand prize trip to suborbital space.To enter the sweepstakes and instant-win game, 7-Eleven guests simply check in on Foursquare using their smart phone while at a 7-Eleven store. Prizes are awarded based on the number of check-ins and are selected every time check-ins hit certain thresholds tied to the number 8.

Customers can check in via Foursquare as often as once every three hours at any single 7-Eleven store and can check in at as many different stores as they like each day. The tally of store check-ins on Foursquare will be regularly updated here on the 7-Eleven Check In To Space website, the 7-Eleven Facebook fan page and Twitter. As of this writing there are 60,827 check ins, 20,777 movie tickets are left and all 10 zero-gravity trips.

7-Eleven has created this Super Big Gulp® cup which features the Super 8 movie poster art and scenes from the film. There will also be special pricing on select items in the stores that end in the number “8,” such as 88-cent brownies and 98-cent chicken tenders. A special display featuring retro candy brands will include products sold at 98 cents or two for 98 cents.

“As part of our exciting 2011 summer season, 7-Eleven is providing value to consumers with a fun promotion tied to the Super 8 movie,” said 7-Eleven Chief Marketing Officer Rita Bargerhuff. “Not only will there be special prizes and a retro look from the 1970s at the stores in honor of the movie, this promotion will rank as the largest ever for 7-Eleven with an expected 21,000 prizes distributed. Topping it off will be a suborbital space flight, our grandest prize ever.”

The Grand Prize of the space flight will actually be awarded through a sweepstakes random drawing that will take place at the conclusion of the promotion around July 5th. The winner will be offered a cash option of $25,000 instead of accepting the Suborbital Spaceflight. The Grand Prize includes suborbital spaceflight training, medical consultations and screening, hotel accommodations for two (2) nights, ground transportation to and from hotel and spaceflight training session, and $39,780 to help cover taxes.

Assisting 7-Eleven in developing this promotion has been FreshWorks, 7-Eleven, Inc.'s advertising and marketing agency, which is a consortium of Omnicom companies. Fresh Works has won numerous awards for their innovative promotions for 7-Eleven in the past including this Super Reggie for another entertainment marketing program tied into the release of the Simpsons movie.

The Super 8 Movie is getting great reviews. So I'm going to make it a point to check-in at a 7-Eleven on Foursquare and see if I can win some of these movie tickets while they last. If you try it out as well, let us know how it worked.