Social media is not just for photo sharing, keeping up with friends and networking; it’s now part of almost any integrated marketing communications plan (for consumers). Best of all, social media is pretty much free (how many of us can afford to buy Super Bowl ad space?) though it still requires strategy and planning.
From “14 social media stats for your next presentation” by Arik Hanson:
- Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1 percent of the sample, and 72 percent indicated that no one social site or service influenced their buying decisions the most. [Source: Tom Webster, The Social Habit]
- Twitter is as familiar to Americans as Facebook (with 92 percent and 93 percent familiarity, respectively); however, Twitter use stands at 8 percent of Americans age 12 and older. [Source: Tom Webster, The Social Habit]
- Fifty-seven million people read and follow blogs. [Source: Blogging, April 2011, B2B Social Media Guide]
- More than 12 million adults maintain a blog. [Source: Blogging, April 2011, B2B Social Media Guide]
- Approximately 20,000 users contribute more than half of all Twitter content, which is .01 percent of total users. [Source: Blogging, April 2011, B2B Social Media Guide]
- How social networking site use breaks down: 92 percent use Facebook, 29 percent use MySpace, 18 percent LinkedIn, 13 percent Twitter. [Source: Pew Internet and American Life Project, Social networking sites and our lives, June 16, 2011]
- Nearly twice as many men use LinkedIn (63 percent compared with 37 percent of women). All other social networking sites have significantly more female users than male users. [Source: Pew Internet and American Life Project, Social networking sites and our lives, June 16, 2011]
Or these, from “Internet 2010 in Numbers”
- 152 million–- The number of blogs on the Internet (as tracked by BlogPulse).
- 25 billion –- Number of sent tweets on Twitter in 2010
- 100 million –- New accounts added on Twitter in 2010
- 175 million –- People on Twitter as of September 2010
- 7.7 million–- People following @ladygaga (Lady Gaga, Twitter’s most followed user).
- 600 million–- People on Facebook at the end of 2010.
- 250 million–- New people on Facebook in 2010.
- 30 billion–- Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
- 70% –- Share of Facebook’s user base located outside the United States.
- 20 million-– The number of Facebook apps installed each day.
- 107 trillion –- The number of emails sent on the Internet in 2010.
- 294 billion –- Average number of email messages per day.
- 1.88 billion –- The number of email users worldwide.
- 480 million –- New email users since the year before.
- 89.1% –- The share of emails that were spam.
- 262 billion –- The number of spam emails per day (assuming 89% are spam).
- 2.9 billion –- The number of email accounts worldwide.
- 25% –- Share of email accounts that are corporate.
- 255 million –- The number of websites as of December 2010.
- 21.4 million –- Added websites in 2010.