By Blog Manager Robbi Hess
Of course you don't need social media. I mean as long as you're happy toiling away in obscurity while your colleagues -- whether you're a writer, an entrepreneur or a builder of widgets -- are becoming known and talking about what they do.
Regardless of your area of expertise or in which field you excel, you do need to spread the word if you want to become known for who you are and what you do. Every professional needs a platform, and by that I mean a social media platform in the aspect of what you will say about what you do and to whom you will say it and yes, the physical platforms on which you'll say it, ie Facebook, LinkedIn or Twitter. It doesn't matter if you're social media phobic and can't possibily understand how social media can work for you, believe me it will and it does.
Social media isn't a new-fangled technology that is going to go away. You need to get on board, check out the various platforms and decide which is best for you then you need to make a plan to spread the word about yourself and what it is you do. Now go forth and talk about you!