I wrote this post while participating in a blog tour conducted by Clever Girls Collective on behalf of Claritin®. I have been compensated for my time commitment to the program. Here's the thing about allergies - while they make you miserable, they shouldn't prevent you from doing the things you... Read more →

Here's the thing - who really knows how to cook for one? I don't mean in the microwave. I mean, really... COOK... just for one? I know I'm dismal at it. Having grown up in a big family, I only ever learned to cook for six or seven and then,... Read more →

By Guest Blogger Robbi Hess In the face of full disclosure, let me start this post by saying I am addicted and more than a little bit obsessive compulsive when it comes to using lip balm. My lip balm of choice for several years had been Chapstick's Botanical Berry Shimmer,... Read more →

By Amanda Ponzar Just read a great article “Coca-Cola Marketing Shifts from Impressions to Expressions” by Joe Tripodi, CMO of Coca-Cola, in Harvard Business Review. In marketing, it’s not just about impressions (audience size) anymore but rather about engaging consumers and tracking what they DO, how they interact with your... Read more →

By Guest Blogger, Donna DeClemente, Donna's Promo Talk It's time again to write about this year's BlogPaws event and the new 2011 promotion. For those not familiar with BlogPaws, it is an online community of pet lovers made up of pet bloggers and pet brands. It launched last year and... Read more →