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June 2011
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August 2011

By Guest Blogger, Donna DeClemente, Donna's Promo Talk This past weekend the final film in the super successful Harry Potter film franchise, Harry Potter and the Deathly Hollows Part 2, opened in the United States. It not only set a box office record for midnight showings ($43.5 million), it totally... Read more →

From the Editor's Desk. This article proves there truly is "an app for that!" California Poison Control System (CPCS) is spearheading poison education through a mobile health (mHealth) initiative by launching a free iPhone application, Choose Your Poison, now available at the Apple app store in English and Spanish. The... Read more →

by Yvonne DiVita There seems to be a consensus lately that we're all members of "tribes." This book, Tribal Leadership - Leveraging Natural Groups to Build a Thriving Organization is one more, but its different approach to the whole 'tribe' thing is more interesting than other books. It actually makes... Read more →

Guest post by Blog Manager Robbi Hess As an entrepreneur, author or freelance writer you know you need to have a marketing plan in place to get your name “out there,” whether to drive book sales, sales of the goods or services you offer or to land writing gigs. You... Read more →

Guest post by Blog Manager Robbi Hess By now, you've probably heard about Google+, right? The "Facebook Killer" is one of the many things it's been called. Gaining an invite into the beta Google+ was something I was looking forward to simply because I love to be part of whatever... Read more →

I love poetry. I used write poetry. Was not very good at it. Passable, I guess. To me, poetry embodies the power of words to move people emotionally. Poetry is storytelling with a twist. The twist is in the way the words fall on the page, the way they trip... Read more →

Guest Post by AmyK Hutchens Just last December, Sharon, a harried CEO, shared that her executive team needed leadership training. With tighter profit margins, a faster pace, a growing customer base and more competitors, she needed her executive team to think, communicate, innovate and lead better, and… handle stress better.... Read more →

By Amanda Ponzar This week I’m posting the article “Purpose-Driven Marketing” by my friend Edward Martin, Director Marketing Excellence and CSR Insights at The Hershey Company and Katya Andresen, Chief Operating Officer, Network for Good. This article previously appeared on Network for Good’s blog and the U.S. Chamber of Commerce... Read more →